From Safe to Significant: How the 2026 Buyer Has Changed

Over the past twenty years, the American home has undergone a quiet transformation. In 2006, interiors were dominated by warm neutrals, granite countertops, dark cherry cabinetry, and bright white trim. Zillow notes that the era emphasized polish and predictability — a sense of “safe” design that appealed to broad audiences.

Fast forward to 2026, and the shift is striking. Mentions of “color drenching” in Zillow listings have risen 149%, and buyers are paying more for deeper, saturated tones like olive green, navy blue, and charcoal gray. This isn’t simply a design preference. It reflects a broader desire for identity, individuality, and intentional living.

Wellness has also moved inside the home. Zillow reports that references to spa-like bathrooms are up 22%, while golf simulators and pickleball courts have each climbed 25%. Buyers are prioritizing restoration, recreation, and energy efficiency — features that signal long-term thinking and stewardship rather than short-term trends.

Here in the Lakes Region, where winter stretches long and summer is earned, this evolution feels especially relevant. A home today is more than square footage or resale value. It is gathering place, sanctuary, and legacy. If you’re considering how your property fits into this new buyer mindset, I’d welcome a thoughtful conversation about positioning and strategy.