The Most Popular Home Style in America — And Why It Matters

When most people think about architectural styles in America, Colonial or Modern Farmhouse usually come to mind. Especially here in New England, Colonial homes feel timeless and dominant. But nationally, the most common architectural style in the United States is the Ranch.

After World War II, the Ranch defined suburban growth. Its single-level design, open layout, and practical construction made it efficient to build and appealing to a broad range of buyers. Millions were constructed between the 1950s and 1970s, and because of that scale, they still represent the largest share of housing inventory across much of the country today.

Here in the Lakes Region, architectural identity can feel different. Colonial and traditional New England styles often shape the character of towns like Gilford, Meredith, and Laconia. But even locally, the broader principles of demand still apply. Popular styles tend to have broader buyer appeal, and broader appeal often translates to stronger resale positioning.

It may feel unusual to think about an exit strategy before you even purchase a home. But as an advisor, that’s one of the lenses I look through. Understanding demand, liquidity, and long-term market positioning helps ensure you’re making a decision that serves you not just today — but years down the road. Architecture isn’t just aesthetic. It’s part of the financial equation.

When you’re making one of the most significant investments you’ll ever make, clarity matters. Whether you’re buying, selling, or simply trying to better understand the market around the lake, context is powerful.

Real estate decisions are rarely just about the present moment. They’re about lifestyle, timing, and long-term positioning. Whether you're buying your first lake property or preparing for your next chapter, perspective matters.

If you’d like to have a no-pressure conversation about your options around the lake, email me at mike@thedowgroup.com. I’m always happy to provide clarity.

I’m Mike Gagnon with The Dow Group — and if you’re making a move around the lake this year, let’s make sure it’s a smart one.